About Us

1996: BabyZone.com Is Born

In 1995, the Internet was born. Although it was available long before to a small number of people, ten years ago it became readily available to millions. One year later, in 1996, BabyZone.com came into the world. As always, the story of the company's inception is a personal one.

Jeanine Cox, the Publisher and Co-Founder of BabyZone.com, was an art gallery owner living in South Florida. When she became pregnant, she looked for answers on the Internet to all the questions a first-time parent has.

There was virtually no useful, organized information that was quickly and easily accessible. So Jeanine did what all successful entrepreneurs do - she built it herself. She reasoned that if she needed comprehensive, easy to use parenting information, so did millions of expectant and new parents, too.

Jeanine's intuition was right. BabyZone.com was born and so was Jeanine's daughter, Nadia Grace.

BabyZone.com became popular almost immediately. The site grew so quickly that Jeanine needed to build a management team as soon as she could. And just like BabyZone's birth, it was a family affair. Jeanine's husband, Lew Bednarczuk, came into the business. Lew had the experience to take BabyZone.com to the next level of growth. A 15-year online industry executive, Lew left his position at CBS SportsLine.com and joined BabyZone.com as President and CEO.

Lew and Jeanine, like any successful business owners, took the next step. They needed to build a software development and content team quickly. And, once again, while the business grew, so did the Cox-Bednarczuk family. Baby Oliver Max came along. All at once, BabyZone.com began its intense focus on developing best of breed technology and tools to clearly differentiate itself in the marketplace.

BabyZone Today

Attracting nearly five million visits each month, BabyZone.com has become the premier online destination for highly personalized and localized parenting content and tools. It seamlessly moves through every parent's journey from preconception to pregnancy and parenting. In fact, it has become "the pregnancy, parenting and family planning community and resource of choice" for millions of people contemplating pregnancy, having babies and nurturing their children through early childhood.

BabyZone.com Delivers

BabyZone.com has successfully built a team of industry leaders. These expert contributors include doctors, specialists in the field of infant and child development, and popular authors. Furthermore, BabyZone.com's proprietary technology is recognized as "best of breed." In addition to programming original features for its own national web site, BabyZone.com's content and technology is used to program content channels for key BabyZone.com partners.

Getting Personal

The centerpiece of BabyZone.com is "MyBabyZone", a seamless, personalized, daily calendar-based interface to the 100,000+ pages of content featured on BabyZone. Starting with an intelligent calculator/calendar, women track their monthly cycles to determine the best time to conceive. Once pregnant, with one simple click of a button, the fertility calculator interface turns into a personalized pregnancy calendar providing daily fetal development and pregnancy updates. The calendar also has the ability to add personal journal entries and track prenatal appointments. Once a baby is born, one simple click turns the pregnancy calendar into a personalized baby photo album and developmental milestone tracker that can easily be shared with family and friends.

Getting Local

BabyZone.com understands that many parenting decisions are made at the local level. In response to this need, the company has launched localized versions in over 80 regional markets worldwide. Local sites contain resources to help parents with day to day decisions on topics like childcare and educational issues. BabyZone's local sites also provide parents a searchable database of local events for families, local news of interest to parents, classifieds, yellow pages and message boards for regions where families live or plan to visit.

Growing Up

BabyZone.com has come a long way over the past 10 years. In Spring 2006, BabyZone was acquired by Kaboose Inc., making the combined companies the largest independent online media destination for moms-to-be, moms and kids. In Fall 2006, BabyZone unveiled a fresh new site design. And in February 2007, the company launched a sister site, ParentZone, extending the online network's reach to parents of gradeschoolers, tweens, and teens. Moving forward, BabyZone.com will continue to lead the way in delivering innovative solutions for parents worldwide.