After the birth of their daughter, Hector Cruz wanted to help his wife, but without a functioning set of mammary glands he was at a loss. Cruz decided to create a campaign to empower fathers and end the stigma around breastfeeding. The campaign is a series of images that show men pretending to breastfeed with the caption, “If I could, I would.”
The sentiment, while nice, offers no real solutions. I’m at a loss as to how pictures of shirtless men is going to inspire companies to make it easier for nursing mothers to pump at work, or even start offering real maternity leaves instead of the legally mandated FMLA. None of this is going to help nursing women have access to better healthcare and better resources like lactation consultants and support groups.