First Time Parents Rely on Portable Technology
Parents are turning to portable technology for toddler entertainment, seeking out convenient media that meets their needs at home and on-the-go.
A recent Experian Marketing Services study has revealed that first-time parents are relying on portable technology more than ever. Families are turning to tablets for child entertainment, rejecting traditional media in favor of more convenient options that meet their constantly-changing needs at home and on-the-go.
The study showed that first-time parents are 56% more likely than the general population to use a tablet, spending fewer hours in front of a television screen or computer than the average person. Many experts credit the rise of the work-from-home parent, as their need to juggle work and family life lends well to technology that serves dual purposes. Precious screen time needs to entertain or educate children and streamline work for parents. “I watch zero TV these days,” said family travel expert Katie Dillon. “By the time I finish homework, dinner, shower and required daily reading, I have to get online and work!”
That work has led to high valuation of every spare minute, leaving parents with less time for things like reading magazines and more demand for on-the-go boredom busters for their kids. “Their absolute favorite app to use is Netflix,” said social media consultant and mom of four Angela Bishop. “I love it because they can each watch the show of their choice and there’s no fighting, so I can get some work done without having to play referee. They have a time limit, just as I would do with TV or video games.”
Video games may still be a steady source of entertainment for kids, but they’re on the decline for parents. Today, only 56% of first-time parents play video games on their tablets and only 36% watch videos. That time is dedicated instead to time-saving endeavors like online shopping and local deal searches, with first-time parents currently 53% more likely than the general population to use a shopping app.
As handheld technology becomes the go-to solution for parents’ daily needs, investors continue to keep a keen eye on emerging technologies that promise to streamline and simplify. Google Glass, anyone?
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