November 10, 2010: Big Ideas Marketing Recalls Horse-on-a-Stick Toys

Recall Reason

Many styles of the horse-on-a-stick toy are included in this recall. Image here represents just one.

The US Consumer Product Safety Commission (CPSC), in cooperation with Big Ideas Marketing, of Owings Mills, Maryland, have recalled about 8,800 horse-on-a-stick toys. The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.

CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.

Do You Own This Product?

Click here to see the official recall.

This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

The toys sold at Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6. The toys were manufactured in China.

Whom to Contact

Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins. For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 AM and 5 PM EST, Monday through Friday, or visit the firm's website at www.bigideasmarketing.com.